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How to Tell If Your Marketing Campaign Is Working

from: Internet Exposed Files

Deciding on a marketing plan or campaign for your business is crucial to your success. For small businesses, this means to keep getting your name or brand in front of your target market. To reach the clients or customers that you need to reach, consider varying your message to match the needs of each type of customer.

A varying message will reach potential customers where they work, live and surf the Internet. This will help them to remember your message, to really hear and then to decide if your product or service is what they want or need. A marketing mix can be used by a single business owner or a worldwide corporation. Although the scale and cost of each plan will be vastly different, the end goal is the same.

The process of ad campaign planning should start with setting clear goals. Do your research and this will allow you to set directives for your campaign. This is also the point where you will establish your preliminary budget. The budget can always be changed later to reflect any constraints.

Once your campaign begins, it must be evaluated regularly to make certain that it lives up to expectations. Plans can be modified and adjusted as needed while the campaign runs through its schedule.

Return on investment or ROI is a key component that is measured during any campaign and used as a benchmark for future campaigns. Meaningful data should be collected throughout the campaign and then weighed against some pre-determined criteria. It is important for the decision makers to know: which ads are most effective? Which ads are driving sales and bringing in customers? Knowing the most effective ways to advertise your business will assist you with any future campaigns.

Most of the information collected during the campaign can also be used to direct everyday purchasing decisions. Many campaigns have been used to completely change consumer perspective or to reinforce prior purchasing decisions and still other campaigns may be used to build goodwill or simply to educate customers.

Determining the success level of your campaign is important both during and after your campaign. It is these types of evaluations that will insure our campaigns are meeting current expectations and can be used in the future. Determining what to use now can be hard enough without having to worry about the future. This is why proper planning now can give you a great campaign with only minor tweaks needed for the future.


Marketing Mix Of Samsung News

Mobile World Congress rumor mill churns with reports of better screens, cameras - Computerworld


Mobile World Congress rumor mill churns with reports of better screens, cameras
Until now, Samsung has used a mix of its own and Qualcomm's processors on the company's high-end devices. Just using the company's own processor would be a feather in its cap. But without Qualcomm as a safety net, Samsung would ... All this adds up to ...

and more »


Samsung cites signs of smartphone recovery - Mobile World Live

Samsung cites signs of smartphone recovery
Mobile World Live
This came through an improved product mix (with sales of the premium Galaxy Note 4 kicking in), and “efficient cost management,” particularly with regard to marketing spend. But year-on-year, operating profit was down in Q4: KRW1.96 trillion (US$1.79 ...


How Spin Master got its mojo back - The Globe and Mail

How Spin Master got its mojo back
The Globe and Mail
“We're still working on the face,” admits Johnny O'Neal, director of marketing for Spin Master's global boys-and-wheels unit. If he seems a bit defensive ..... Zoomer has the same specialized voice-processing chip as a new Samsung smartphone—and sells ...


iPhone's double-edged sword: Big sales, big risk for Apple - CNET


iPhone's double-edged sword: Big sales, big risk for Apple
However, the heavy mix of iPhone sales again highlighted the company's dependence on a single product line, putting it at risk down the line. Former Apple CEO .... Shara Tibken is a senior writer for CNET focused on Samsung and Apple. She previously ...
Apple: Asia Points To Blockbuster Q1 And Q2Seeking Alpha (registration)

all 2,156 news articles »


Wireless Multiroom Speakers Multiply - Twice

Wireless Multiroom Speakers Multiply
Also at the show, Samsung, Navvo, and Cabasse expanded their selections, and Braven, LG and Sony launched their first products. Harman Kardon also expanded its selection, ... New licensees with U.S. marketing arms are House of Marley, Inkel/Sherwood ...