Marketing Mix Of Samsung Information | Marketing Mix Guide

Marketing Mix Guide

Marketing Mix Of Samsung Section


   

Marketing Mix Of Samsung Navigation

Tell A Friend about us

List of Marketing-Mix Articles
Sitemap



Social bookmarking
You like it? Share it!
socialize it

Newsletter

Subscribe to our newsletter AND receive our exclusive Special Report on Marketing-Mix
Email:
First Name:


Main Marketing Mix Of Samsung sponsors


  

 

Welcome to Marketing Mix Guide

   

Marketing Mix Of Samsung Article

Thumbnail exampleTo bookmark this article for further reading, click here.

CRM and the Marketing Mix

from: Internet Exposed Files

Customer Relationship Management, as the name implies, is the set of collective processes that

are used by a company to manage its customers. Earlier, marketing was targeted at products.

Products were made and then all effort was made to sell them. But now the market strategies

have changed. These days, Customer is the focus of the entire marketing effort. First, he is

approached, his needs and wants are surveyed and then the product is made. The goal is

customer satisfaction. This change has occurred because the earlier strategy of 'selling a comb

to bald men' resulted in good one time sale, but not in repeat sales. Repeat business takes place

only if the customer has found the product/service useful and has faith in the seller brand. For

this we need good relationship between the customers and the organizations. Customers need

to be kept in touch with so as to not to break the link.

According to Berry, it includes attracting, maintaining and enhancing relationships with

customers. It includes keeping the details of current customers and prospects, for follow ups

later. It also manages their feedback. CRM has improved the quality and promptness of

services the customers can get. Communicating with customers on individual basis makes them

feel special and gives them a sense that the product/service is made of them. The acceptance of

the product is much more than the one about which no input is taken from the users. This not

only results in better one-time sales but also better customer satisfaction and hence, improved

business. Happy customers always come back for repeat business.

CRM includes a set of strategies and guidelines to be used by companies. A software based

approach is generally referred to as CRM. When the Internet, different web browsers and other

touch points are used for CRM purposes, it is called ECRM or Electronic Customer

Relationship Management.

Using eCRM not only reduces the cost of customer service but also helps in personalizing

marketing messages. A method called Sales Force Automation (SFA) is used to collect the data

about customers and analyze it according to the needs of the organization. It is important that

the right amount of information reaches the right people at the right time and in the right

manner.

eCRM makes communication between the organization and the customers highly interactive.

Their problems, requests, queries or complaints are promptly attended. This helps not only in

creating but also in sustaining long term relationships with the customers. Some companies

provide personalized web pages to their customers where they have their own preferences.

Some companies also provide customized products for the individual needs and wants of the

customers. DELL is one successful example of a company using this method. While placing

the order, one can choose the entire hardware specifications along with a wide choice of the

look and feel of the laptops. Some car manufacturers like FORD are also planning a system

where customers can place an order through the FORD website and choose the exact features,

color combinations and styles for their cars.

In today's world every company is connected to the internet, where every customer turns to the

internet for information before buying any product or availing any service. Every customer is

looking forward for such treatment, not giving personal attention to customers has become

rude. eCRM is not just a competitive advantage but a must for surviving in the market.




Other Marketing Mix Of Samsung related Articles

Online Business Marketing
CRM And The Marketing Mix
The Marketing Mix Online Advertising
Advertising And The Marketing Mix
Cause Related Marketing The Marketing Mix

Do you want to contribute to our site : submit your articles HERE


 

Marketing Mix Of Samsung News

Apple and Others Are OLED Picks - Barron's


Barron's

Apple and Others Are OLED Picks
Barron's
Samsung is adding capacity this year, with competing suppliers ramping next year. Visits to Applied Materials (ticker: AMAT AMAT 2.991993257479983% .... Timing of OLED production could signal broader shifts in iPhone marketing. A transition to OLED ...

and more »

Read more...


Understanding how new solid state drive technologies can benefit the data center - Network World


Understanding how new solid state drive technologies can benefit the data center
Network World
This vendor-written tech primer has been edited by Network World to eliminate product promotion, but readers should note it will likely favor the submitter's approach. Solid state drives (SSDs) can help IT managers maximize storage efficiency in a ...

Read more...


Apple Inc. To Move Away From Tick-Tock iPhone Release Schedule – Pacific Crest - TCC


TCC

Apple Inc. To Move Away From Tick-Tock iPhone Release Schedule – Pacific Crest
TCC
He further stated that OLED's timing of production could result in a substantial shift in iPhone's marketing strategy from its traditional “tick-tock” release schedule and S-model iPhone's towards naming a convention which is based on emotive or ...

and more »

Read more...


Merck educates doctors about biosimilars, long before it will sell one in the U.S. - Medical Marketing and Media


Medical Marketing and Media

Merck educates doctors about biosimilars, long before it will sell one in the U.S.
Medical Marketing and Media
As Tim Fratus, executive director, U.S. marketing for Merck Biosimilars, puts it: “There is a uniformity of opinion that biologic competition [via biosimilars] is a really good thing and will be helpful for everybody who needs to pay for drugs.” Adds ...

and more »

Read more...


Nokia Is Set to Return to Smartphones and Tablets: What to Expect? - AnandTech


AnandTech

Nokia Is Set to Return to Smartphones and Tablets: What to Expect?
AnandTech
HMD will invest $500 million over the next three years to support the global marketing of Nokia devices. The company hopes to get the money from its investors and profits from the acquired feature phone business (which means that the unit, which ...

and more »

Read more...