Marketing Mix Of Samsung Information | Marketing Mix Guide

Marketing Mix Guide

Marketing Mix Of Samsung Section


   

Marketing Mix Of Samsung Navigation

Tell A Friend about us

List of Marketing-Mix Articles
Sitemap



Social bookmarking
You like it? Share it!
socialize it

Newsletter

Subscribe to our newsletter AND receive our exclusive Special Report on Marketing-Mix
Email:
First Name:


Main Marketing Mix Of Samsung sponsors


  

 

Welcome to Marketing Mix Guide

   

Marketing Mix Of Samsung Article

Thumbnail exampleTo bookmark this article for further reading, click here.

Brand Management

from: Internet Exposed Files

Brand Management is type of management which deals with the marketing of a product. It aims to build a lasting image of product in customer's mind and hence increase its brand equity. Brand management is not related to the product as such rather it is more concerned about the perception of product in everybody's mind. A successful brand is seen as a promise of quality in the eyes of its customers. A good branding should result in winning the loyalty of the customer towards the brand or even the organization as a whole. This will result in increased sales and greater profit margins for the manufactures.

Brand management has assumed great importance in recent times because there are so many similar products in the market with almost same quality. So it more or less boils down to a good marketing to position product in market as ‘unique ‘ from the rest of the completion. Apart from this as the ways of reaching out to people has also tremendously increased , they can be reached by mobiles ,by internet ,direct marketing etc apart from the traditional TV ,radio or print media. Brand managers have to explore all these options and choose and execute the right mix of these advertising media to position the product in the market.

Brand Management basically deals with monitoring other similar products in the market, making strategies for the product to increase its brand value and executing those strategies effectively. By doing so it aims on the delivering the target sales and profit to the manufacturers. The success of a brand is gauged by the return value it brings to its manufacturers.

A brand name is a symbol, name, design or combination of these used to represent the product in the market. A good brand name should have an easy to recall value. The name should be easy to pronounce yet it should catch everybody's attention .It must be easy to remember across different geographical locations it will be made available. More importantly, it should be protected by the various trademark laws

A brand is a promise to the customers and to keep up this brand, the promise must be kept to the customers. For this every member of the organization must remain focused and all the process related to it remains consistent. It also requires the use of proper technologies effectively to deliver the final product with same quality each time.





 

Marketing Mix Of Samsung News

Hybrid Arrays Fight Back Against All-Flash - The Platform


The Platform

Hybrid Arrays Fight Back Against All-Flash
The Platform
There are almost too many ways to skin the storage cat in the enterprise datacenter these days. HPC centers have it easy. They pick a single parallel file system and now maybe put a burst buffer in between their compute clusters and storage to improve ...

and more »

Read more...


Three Ways To Win With Mobile Wallets - Marketing Land


Marketing Land

Three Ways To Win With Mobile Wallets
Marketing Land
Mobile wallets — the technology inside your mobile device that includes payment software such as Apple Wallet — have realized slow but gradual adoption in the United States, but they are poised to become a huge part of digital marketing moving forward.

and more »

Read more...


Sony XBR-75X940C 4K TV Review - Because Size Really Does Matter - Forbes


Forbes

Sony XBR-75X940C 4K TV Review - Because Size Really Does Matter
Forbes
With Samsung and LG already setting scarily high standards with their first TVs of 2015, the pressure is on the big Japanese brands to keep up. Especially now that 4K UHD resolutions are being joined on the TV tech frontier by the likes of high dynamic ...

and more »

Read more...


Stay safe by reducing reliance on passwords - Pueblo Chieftain


Pueblo Chieftain

Stay safe by reducing reliance on passwords
Pueblo Chieftain
11, 2013, file photo, an Apple employee, right, instructs a journalist on the use of the fingerprint scanner technology built into the company's iPhone 5S during a media event in Beijing. The latest iPhones and Samsung Galaxy phones have fingerprint ...

and more »

Read more...


Samsung Galaxy S6 Long-Term Review: Why It Beats The Galaxy S6 Edge - Forbes


Forbes

Samsung Galaxy S6 Long-Term Review: Why It Beats The Galaxy S6 Edge
Forbes
The success of the Galaxy range in part is down to a large volume of handsets occupying every price point, all with a mix of features so that consumers could choose the handset that is best for them. That option relies on clear marketing and an ...

and more »

Read more...