Marketing Mix Of Samsung Information | Marketing Mix Guide

Marketing Mix Guide

Marketing Mix Of Samsung Section


   

Marketing Mix Of Samsung Navigation

Tell A Friend about us

List of Marketing-Mix Articles
Sitemap



Social bookmarking
You like it? Share it!
socialize it

Newsletter

Subscribe to our newsletter AND receive our exclusive Special Report on Marketing-Mix
Email:
First Name:


Main Marketing Mix Of Samsung sponsors


  

 

Welcome to Marketing Mix Guide

   

Marketing Mix Of Samsung Article

Thumbnail exampleTo bookmark this article for further reading, click here.

The Four P’s of Marketing Mix

from: Internet Exposed Files

The term marketing mix is not alien to anybody associated directly or indirectly with processes associated with Marketing. Marketing Mix is the very foundation of the subject of Marketing, upon which the strong fundamentals and principles of marketing are formulated. The term was coined and popularized by none other than Niel H. Borden, who is known to have propounded many a theories in the field of marketing.

He started using this term as early as in 1940 in his teachings after his contemporary academic expert James Culliton summarized the function of Marketing Manager as the “Mixer of ingredients”. The mixed elements as per Borden’s perception were product, price, place, plan, brand, distribution channel, personal selling, advertising, promotion ,personal package, display, service, physical analysis and fact handling. E. Jerome McCarthy ,another researcher later on grouped these all ingredients in four categories or heads ,that were later on propounded by Borden as the four “ four P’s of Marketing” in 1964.

These four P’s are namely Product, Price, Place and Promotion.

These are classified and known so because a manager in the field of marketing can have direct control over these four elements.

The goal is however to generate a positive response from the customer through the optimum use of above mentioned elements. Further description of these four elements is presented as follows

Product: Product is nothing but the actual physical thing that is sold to the customer .It also includes any other discount, facility, offer or convenience that comes in the way of the customer through his act of purchasing the product. A manager can control several attributes of product to make it more marketable and popular amongst customer. These attributes include things like appearance, functionality and other warranty and service conditions of the product.

Price : Price includes the selling price of the product along with the discount and other financing options available .A manager should price the product competitively in the market

Place: this factor covers the distribution channel of the product and the other logistics that influence the transactional and facilitating attributes of the product.

Promotion: promotional decisions include advertising, public relations and other media related activities. While taking such decisions a manager should do a break even analysis so that costs are controlled and profit is maximized.




Other Marketing Mix Of Samsung related Articles

How To Tell If Your Marketing Campaign Is Working
The Pricing Component Of The Marketing Mix
Brand Management
Effective Promotions
Online Business Marketing

Do you want to contribute to our site : submit your articles HERE


 

Marketing Mix Of Samsung News

Lenovo sees even more today from Motorola Mobility - Crain's Chicago Business


Crain's Chicago Business

Lenovo sees even more today from Motorola Mobility
Crain's Chicago Business
“The most surprising thing to me is the technology—their product—it's very strong, not just the current product but the next generation,” he says in an interview in a glass-walled cube just off the Motorola lobby, which is a mix of urban loft and ...

and more »

Read more...


Un-Creative Cloud: Adobe licensing stuck in pre-cloud era - ZDNet


Un-Creative Cloud: Adobe licensing stuck in pre-cloud era
ZDNet
I have long had a beef with companies that set up troublesome policies that inconvenience their loyal customers for the benefit of some perceived product marketing necessity. Today, I have Adobe's Creative Cloud product in my sights. I'm reminded of ...

Read more...


'Apple's branding is stronger but our product is better,' says Huawei exec - CNET


CNET

'Apple's branding is stronger but our product is better,' says Huawei exec
CNET
In other parts of the world, however, there are bigger problems than persuading punters to part with their cash instead of buying an iPhone or Samsung. In the US, Huawei has faced controversy over security concerns raised by the company's alleged ...

and more »

Read more...


EDA Tool Speeds FinFET Design - EE Times


EE Times

EDA Tool Speeds FinFET Design
EE Times
Calibre xACT minimizes the guesswork and setup by designers, being especially effective for advanced designs using our 14 nanometer finFET processes, according to Kuang-Kuo Lin, the director of Samsung Semiconductor's Foundry Marketing Ecosystem ...

and more »

Read more...


Qualcomm Incorporated's (QCOM) CEO Steve Mollenkopf Discusses on Q2 ... - Seeking Alpha


Qualcomm Incorporated's (QCOM) CEO Steve Mollenkopf Discusses on Q2 ...
Seeking Alpha
In the premium tier, we are very pleased with the design traction on the Snapdragon 810 with over 60 designs having won the key premium design slots with the exception of Samsung. Since our last earnings call, LG has begun shipping the innovative G ...

and more »

Read more...