Welcome to Marketing Mix Guide
What Are Four Pieces Of Marketing Mix Article
To bookmark this article for further reading, click here.
Effective Promotionsfrom: Internet Exposed Files
Effectively promoting your product or good marketing requires much more than just developing a product that is good, attractively pricing it and then placing it so that it is readily and easily available. Good marketing requires you to effectively communicate with all of your targeted customers both potential and current. This communication brings about and encourages consumption or the purchase of the products and services. Effective promotions require good marketing and vice versa.
Crucial to the success of the marketing plan is that good promotion and effective marketing of your services and products must happen during every stage of the buying or consumption process. This includes the pre-selling, selling, consumption and post-consumption stages of this buying process. This can happen during any one or a combination of the following processes of communication:
Advertising – this is any compensated form of presentation (non-personal) and promotion of your products
Sales promotion – this comprises various short-term incentives that encourage trial or the actual purchase of a product or service
Public relations and publicity – various programs that are designed to promote a business’s product or service and/or to protect its image
Personal selling – this includes face to face interaction with one or more potential buyers for the purpose of presenting, answering questions and/or taking orders
Direct (and interactive) marketing – this is using mail, flyers, telephones, faxes, e-mail services, SMS texting or the Internet to communicate with or to encourage a response or begin a dialogue with specific or potential customers
The marketer or his company must also communicate with customers in other ways including but not limited to the non-verbal mannerisms, the way the staff dresses and conducts itself, the impression and décor of the office, the external facilities of the building, etc. All of these things comprise the total package of the company or business and are things that potential customers can and do take into consideration.
To achieve optimum results for your marketing plan, your promotional mix should always be integrated with as many forms of communication as possible plus the other three P’s in the marketing mix (price, product and place).
Learning how to effectively promote your product or service can take both time and practice. Many businesses opt to hire professionals to assist them with this endeavor while other businesses do it themselves. It is always best to leave these things up to professionals if you are doubtful that you can handle the task yourself.
What Are Four Pieces Of Marketing Mix News
Could you survive an entirely handmade Christmas? - Telegraph.co.uk
Could you survive an entirely handmade Christmas?
“There's an element of necessity,” says Emily, who works in a prep school. James lost his job in marketing more than a year ago and has struggled to find employment since. “We – like a lot of families I expect – are facing a lean Christmas but rather ...
Popular US franchise Dogtopia comes to Canada - The Globe and Mail
Popular US franchise Dogtopia comes to Canada
The Globe and Mail
Mr. Thomas, who built the Century 21 real estate franchise in Canada and developed the Four Seasons Resort in Scottsdale, Arizona, was then looking at the pet industry space to make some investments. ... AN: Some doggy daycares are comparable but from ...
The Battle for New York: Cash, Corporations, and Soccer - VICE
The Battle for New York: Cash, Corporations, and Soccer
You can't be a part of that twentieth anniversary and say 'established 2006,'" he told me over the phone while taking a break from sipping the group's traditional sangria and Sunny Delight mix at Newark's El Pastor bar. "They have ... In 2013, the Red ...
A Revealing Chat with Larry Karaszewski, the Cowriter of Big Eyes - The Sag Harbor Express
The Sag Harbor Express
A Revealing Chat with Larry Karaszewski, the Cowriter of Big Eyes
The Sag Harbor Express
What was great is that I got to see a total mix of movies. If a drive-in or ..... He was a genius at marketing. I think that idea is in the film. Margaret will happily say that there is no way her paintings would have been exhibited anywhere but the ...
The coolest and craziest car gifts this holiday season - New York Daily News
New York Daily News
The coolest and craziest car gifts this holiday season
New York Daily News
The holidays are about family, friends, a spirit of good cheer and, if you're a car-loving boy or girl, maybe some Cadillac cuff links or a documented piece of a Ferrari Formula One car. Even Ebenezer Scrooge himself would get into the spirit of these ...