What Are Four Pieces Of Marketing Mix Information | Marketing Mix Guide

Marketing Mix Guide

What Are Four Pieces Of Marketing Mix Section


   

What Are Four Pieces Of Marketing Mix Navigation

Tell A Friend about us

List of Marketing-Mix Articles
Sitemap



Social bookmarking
You like it? Share it!
socialize it

Newsletter

Subscribe to our newsletter AND receive our exclusive Special Report on Marketing-Mix
Email:
First Name:


Main What Are Four Pieces Of Marketing Mix sponsors


  

 

Welcome to Marketing Mix Guide

   

What Are Four Pieces Of Marketing Mix Article

Thumbnail exampleTo bookmark this article for further reading, click here.

Why is Marketing Mix Important?

from: Internet Exposed Files

Marketing Mix is one of the major pillar stone in the field of Marketing. The four P’s of Marketing namely Place; Promotion, Price and Product are the major aspect that in a major way define the success of a product or service in the market. Although there are many variables that operate in the day to day dynamics of operations of a Marketing Manager, but when it comes to the major contributors, these four classified aspects have a direct impact on the perceived value of service or product in the eyes of potential customer, therefore the study of Marketing Mix gains paramount importance in the eyes of a marketing manager.

The tools of marketing mix assist a manager in formulating and devising an effective marketing strategy .The manager uses the four controllable variables of the Marketing Mix in such a way that the product or service gains a unique selling proposition in the minds of prospective customer. In order to generate optimal response, a manager does careful blending of all these factors, carefully assessing the pros and cons of adjusting each factor. These factors can be further tinkered a bit to match the ever changing needs of market.

Through the first P of marketing mix , namely the Product a manager can control the attributes of physical product itself like its physical appearance ,its functionality ,its brand , service conditions etc .These aspects actually control in major way and can contribute a lot in the positing of the product in the market . A manager can carefully review these parameters to increase the popularity of product in masses.



The second P of Marketing Mix, which is the Price, is the most potent of all the four ingredients. A manager through careful variation of price can garner a very competitive positioning of the product in the market. He can further increase the volume sale of the product by packaging the product with attractive offers like discounts and freebies.

Through the third ingredient of Marketing Mix, namely Place, a manager can decide the distribution link of the product .He can control the Logistic, Channel coverage and other Service level agreements so that advantages of careful positioning can be utilized.

Similarly through fourth P of Marketing Mix namely Promotion , a manager can give his product the momentum necessary so that product gains healthy visibility in the minds of mass medium .For this end a manager uses media and other advertising and public relation tools to increase the reach of product in the market.




Other What Are Four Pieces Of Marketing Mix related Articles

Effective Promotions
Advertising And The Marketing Mix
Website Marketing And The Marketing Mix
The Pricing Component Of The Marketing Mix
Cause Related Marketing The Marketing Mix

Do you want to contribute to our site : submit your articles HERE


 

What Are Four Pieces Of Marketing Mix News

0717652c-55a6-11e4-9982-7891fa7cc08b - Courier Mail


Courier Mail

0717652c-55a6-11e4-9982-7891fa7cc08b
Courier Mail
Katie Moubarak, 33, marketing manager, Moubment Group: I don't like to take myself too seriously. My style definitely is more relaxed. I always like to be comfortable with a statement piece whether it's a jacket, bag or pair of shoes. There is always a ...

Read more...


Water Stocks: Great Promise But At What Cost? - Seeking Alpha (registration)


Seeking Alpha (registration)

Water Stocks: Great Promise But At What Cost?
Seeking Alpha (registration)
But water systems are only one piece of the pie for these environmental-services giants, which also generate a hefty portion of their revenue from waste management, mainly in Europe. The Europe Central Bank's efforts to stimulate ... Aegion's customer ...

and more »

Read more...


Marketing and selling the arts beyond Seychelles - 'Noular Sesel' the new ... - Seychelles News Agency


Seychelles News Agency

Marketing and selling the arts beyond Seychelles - 'Noular Sesel' the new ...
Seychelles News Agency
However, for the past four years Nourrice who is also an arts teacher at the Seychelles International School (a private institution offering primary and secondary education) has expanded his work and ideas to include abstract paintings which ...

Read more...


The Man Who Coined 'Genocide' Spent His Life Trying To Stop It - North Country Public Radio


North Country Public Radio

The Man Who Coined 'Genocide' Spent His Life Trying To Stop It
North Country Public Radio
A mix of monologues, documentaries, found tape, short fiction and music. 12:00 PM, Fresh Air ... A mix of monologues, documentaries, found tape, short fiction and music. American Routes ..... Tim Vitale, the executive director of public relations and ...

Read more...


Veterans Field Park cleanup - Wicked Local Plymouth


Veterans Field Park cleanup
Wicked Local Plymouth
Medium Kathleen Hoffman from the Onset Spiritualist Church will provide two mediumship circles at the event, from 10 a.m. to noon and from 1 to 4 p.m. Everyone will get a message from a loved one. Mediumship is $40. If you would like to reserve ...

and more »

Read more...